allweatherhaulage

I'm in the middle of some new business development at the moment - both for myself and for one of my clients. It's always hard to try to get an introduction and gain 30mins to talk through where one can help the business. No matter how one tries, it always comes across as selling. Demonstrating experience, enthusiasm and ethics are easy - it's relevance and ROI that are more tricky! One of the greatest barriers in trying to open doors to new clients is the actual word design itself. I graduated in the middle 80's when the word had been adopted to describe a particular attitude and approach - aligned closely with 'Yuppies' in the press and media. The word 'designer' came to be both descriptive and indicative of a period when perceived style, high price and gimmicky expressions of technology seemed to be all the benefits it offered. With the advent of the home makeover shows on TV in the early 21st century, another version of the power of design seeped int...

I guess it would have been more symmetrical to have waited until 28th June to reconvene the posting but in the grand scheme of things, 7 days short of 3 years makes so little difference.... Have I been waiting to gain a fuller perspective on life, technology or design during these three years? More likely too concerned with the need to get on with life on a day to day basis - and spending way too much time travelling up and down the country. So, with a little more time on my hands at present - good for the soul but stressful for paying the mortgage - I am trying to get into my head the opportunity to post on issues a couple of times per week. I hear novelists and writers talk about the need to 'find their voice' before being able to write convincingly - does the same apply for blogging? Can a stream of consciousness approach really pay dividends or merely fill space. I guess we'll see by customer satisfaction.....just need to find some themes and an opinion.